Broadcaster Mohammad Arif Interview by Aqeel Hussain

Interview of Mohammad Arif senior producer

By Syed Aqeel Hussain

Un-edited

Mohammad Arif is a senior producer at Radio Pakistan. He did his graduation  from university of Sindh. He perform his duty as a producer in Radio Pakistan Karachi, khuzdar and now a days he is a senior producer in radio Pakistan Hyderabad.

17. When you interact with media?

 A. I was interact with media during studies, I went to different places like radio Pakistan, associated press of Pakistan( APP), Umat, The news. My proper joining in media was as a producer in radio Pakistan Karachi in 2002 after graduation. I perform my duty as producer in radio Pakistan Karachi from 2002 to 2006. After that from 2006 to 2007 I was producer in radio Pakistan khuzdar. After that I rejoin radio Pakistan Karachi from 2008 to 2010. after that from 2011 to present I am a senior producer in radio Pakistan Hyderabad.

     

17. You work in khuzar, Karachi and Hyderabad, how much difference you feel in these cities?     

1. There is big diferrence in these cities specially Karachi and Hyderabad. As u know that Karachi is the largest  of Pakistan and there is lots of work to do. I also work as a journalist in Karachi and faces many problems. The main problem is law and order. Over all Karachi is a international city and the work in Karachi is of international level. All the media center are running in Karachi. On other side Hyderabad is regional hub and and the level of work is regional is Hyderabad. I personally experience that Karachi is best place to work.

    

Q What kind of problem occurs during production?

     

A.    there are some problem occur during production. Firstly the main problem is time everything in radio is depend upon time. Time is very important in radio. After that the the schedule that how the program run on time. Sometime if time pass and the show did not on air on time to it create problem in all schedule. These are some minor problem but if everything complete on time than everything will be good.

      

17. what is your target in media?

A.  everyone has a target to go further in his field. My target is to join film industry. I am now at the middle of my target and struggling hard to get it. So I like to say that film industry is my target.

17. what is the future of mass communication?

 A. The future in mass communication is very bright. Now a days mass communication gets very much importance. There are many fields in mass communication like print media, electronic media and now a days social media. The are also many field like direction, production, script writing, acting etc and u all know that how much media is going faster. There are many opportunities for the student to join media.

17. what message u want to give to the student?

    A.     my message for student that work hard , take interest in your studies. If u are coming in media than you must do that thing which are create peace in world not war as some media channels are doing now a days. Follow the rule and regulations and work hard and hard. 

Hyderabad, MC-2k11, Mohammad Arif, Radio Pakistan, Syed Aqeel Hussain, 

 April 2013

Under supervision of Sir Sohail Sangi